Mac&Sweet

Mac&Sweet is a small business located in Joliet, IL; Where the chef and business owner, Julia Aguilar, specializes in selling macarons and other baked goods. Rebranding her shop consisted of updating the logo and business cards, while still including elements like the color pink and her top selling item.

The pink has become warmer and darker in order for there to be contrast from the white background. Its circle and the curved stroke to its left is reminiscent to her Macarons. The icons for her contact information are the same style to stay consistent to the design. The name of her shop is kept in lowercase to keep it casual for her younger patrons, but enclosed in a neat circle for a more professional look.